On May 13, Huazhi Wine Co., Ltd. hosted 45 investors, including China Merchants Fund. Wu Xiangdong, chairman of Huazhi Wine Company, Li Wei, general manager, Yang Qiang, executive deputy general manager, Liang Fangbin, secretary of the board of directors, and Hu Liangfeng, chief financial officer, attended.
In 2023, Huazhi Distillery achieved business income of 101.Crashdrive3d.21 billion yuan, an increase of 16% over the same period last yearCrashdrive3d.22%Crashdrive3dThe net profit belonging to shareholders of listed companies reached 235 million yuan for the whole year, down 35.78% from the same period last year.
Referring to the strategy for 2024, Huazhi Wine Company said that the company will take "reducing costs and increasing efficiency, improving profitability" as the goal, "make great efforts to meet difficulties" as the guiding direction, and take multiple measures to promote the development of the enterprise to a new level.Crashdrive3d1. Deepen the strategic goal of "two points and one line" and carry out marketing work around "high-quality partners + fine wines"; 2. Further strengthen the stickiness of cooperation with upstream famous wineries to create a "one-super and multi-strong" fine wine matrix; 3. Brand construction and channel expansion continue to make unremitting efforts to seize middle and high-end market share; 4. make great efforts to comprehensively improve the level of operation and management and enhance the overall profitability 5. Around the spiritual core of "Huazhi Iron Army", we will continue to build an all-round marketing team.
In terms of brand building and channel construction, Huazhi Wine Co., Ltd. said that in the future, the company will continue to increase the intensity and accuracy of brand communication, promote channel construction by brand building, continue to dig deep into middle and high-end fields, and seize more market space. On the basis of consolidating the original market share, we should further do a good job in the development and excavation of the blank market, constantly tap high-quality customers and broaden the coverage of the core market through market segmentation and fine management measures.
As for the layout of the product structure, Huazhi Distillery revealed that the company will always practice the core strategy of "always be a gold medal waiter in a famous winery" and further strengthen the stickiness of cooperation with first-line well-known manufacturers. At the same time, actively create a "one super multi-strong" boutique wine matrix, to improve product profits. On the one hand, around the "Jinrui Tianhe" super single, deep ploughing the blue sea market of wine; on the other hand, create a number of strong brands to consolidate the market share of development products such as Lai Gaohuai, Hutoufen, Gujinggong, Baiyunbian, etc., continue to make efforts on the sales of imported wines such as Benz series and Lafite series, and explore new profit growth points.
When it comes to store development planning, Huazhi Wine said that the company will continue to closely focus on the marketing concept of "high-quality development", find high-quality partners nationwide, and steadily promote the layout of 3.0 stores. At the same time, we will use the three-step method of "gradual upgrading, precise introduction and orderly exit" to complete the brand upgrade from "Huazhi Wine Wine Store" to "Huazhi Wine Store", and continue to dig deep into the middle and high-end market. for the majority of consumers to create more, more high-quality, more convenient, higher sense of experience of authentic wine purchase places.
Lotus products have also become the focus of investors. Huazhi Wine Company revealed that in 2023, the company actively explored new marketing methods, creatively created BC integrated chemical promotion, and successfully opened up a new marketing track for "Jinrui Tianhe" altar wine. Through the establishment of a professional team-Jinrui Project Department, the company rapidly promotes the "Jinrui campaign" throughout the country. In just one year, the market performance of "Lotus Jinrui Tianhe" is outstanding, and it has become the biggest dark horse in the jar wine race track. In the future, Huazhi will continue to optimize and innovate its marketing model, continue to carry out BC integrated Jinrui product promotion, deepen consumer experience, take "lotus Jinrui Tianhe" as a starting point to drive the sales of lotus products, and cultivate it into an important profit growth point.
Finally, Huazhi Wine stressed the importance of talent. Manpower strategy is the cornerstone of enterprise development. In recent years, the company has continuously strengthened its internal management around the spiritual core of "Huazhi Iron Army", and the combat capability of the team has been greatly improved. Next, according to the needs of business development, the company will constantly improve the training system, optimize the salary structure, strengthen talent selection and training, and build a dynamic and balanced talent supply chain to provide a continuous driving force for the company's sustainable development.
