News summary
Outdoor Wildeat lifestyle is popularvideopokertutorIt has become the new favorite of young people to relieve stress, promoted by social media, demonstrating original ecological relaxation and low-cost enjoyment. Related topics have become popular on Xiaohongshu and Douyin, driving sales of related outdoor products to increase, while young people's attitudes towards high-consumption outdoor activities have become increasingly rational.
Newsletter text
[Emerging consumer trends] As the concept of "short escape" spreads vigorously on social media, a lifestyle called Wildeat is attracting the younger generation. This simple but close to nature activity provides urban migrant workers with a low-cost way to relax by enjoying a simple meal outdoors. It also promotes the development of outdoor catering culture.
[New Choice for Urban Workers] Recently, many young people have begun to try Wildeat in parks or green spaces in the heart of the street, which means enjoying a simple meal in a natural environment. This new trend has not only gained widespread attention on social media, but has also driven sales growth for outdoor catering related brands.
[New Opportunities for Brand Marketing] Faced with this emerging consumer trend, many catering and camping brands are beginning to realize that by combining natural and casual outdoor activities, they can attract more young consumers. Camping brands, outdoor barbecue tools and theirvideopokertutorAs a result, sales of his related products showed an upward trend.
[Transformation of consumption concepts] Compared with the past, young people nowadays pay more attention to the cost performance and experience of consumption. They began to realize that true relaxation does not necessarily require expensive equipment or high-end consumption, but that a simple meal in nature can bring psychological and physical satisfaction.
[Market Reaction] The popularity of Wildeat has also triggered some changes in the second-hand market. As young consumers 'interest in high-cost outdoor activities such as camping wanes, the transaction volume of related second-hand equipment has increased. At the same time, some consumers are turning to more economical and convenient Wildeat activities.
[Trend Analysis] In the future, as consumers 'demand for outdoor activities diversification, it is expected that more innovative forms of outdoor activities will emerge. Brands and merchants need to pay attention to new trends among young consumers to adapt to this change and find new growth points.